Don't Get Lost in Translation: A Survival Guide for Successful Open Enrollment Spanish Communication
October 30, 2018 |
During 4th quarter, you have more than enough on your plate. When working with groups that require benefits communication in Spanish, the last thing you need is to scramble for a language resource. All too often, brokers end up bringing in communicators of one sort or another who are not invested in their success, and the message that reaches your groups' employees does not reflect the value and effort you have put into serving your client. To compound this challenge, Spanish speakers tend to be skeptical about benefits to begin with, and communication that feels unprofessional or rushed only confirms their suspicion that these plans were not really designed to serve them. It does not have to be this way.