Megan Chiarello is a versatile marketing leader who works with growing organizations to shape brand identify and craft profitable go-to-market strategies. Prior to joining Bottom Line Solutions, Megan held marketing leadership positions in benefits technology. She then branched out on her own as a marketing consultant for NextGen Benefit Firms and industry start-ups, including SHRM Broker Finder and Benezon.
Megan’s vast experience extends across sales and marketing roles in the employer healthcare industry.
With expertise in product launches, campaign development, event management and content marketing, Megan develops integrated strategies for demand generation. During her tenure in the benefits technology space, Megan was a key member of the senior leadership team that poised the company for a highly successful acquisition in 2016.
As the vice president of marketing at Bottom Line, Megan sits on the executive team to lead the overall marketing strategy, including day-to-day operations, member engagement, social takeover, customer acquisition and event programming & communications.
Megan graduated from the University of North Florida with her Bachelor of Arts in Political Science and a double minor in Communications and English. She is a past NAHU Vanguard Council chair and an industry cheerleader who gets her inspiration from the bottom of a Starbucks cup.
Tackling the Hard Questions: Culture, Communication and Creativity in the Now Normal