Passionate speaker. Strategist. Innovator. Writer. 29-year healthcare veteran. Free-market health reform advocate. Coffee addict. Born a Canadian, and now a proud American! Co-Founder & CEO of freshbenies – a 4-timer on Inc5000’s fastest growing company list. To date, freshbenies has saved clients over $72 million in unnecessary claims.
In 2019, Reid was awarded the Texas Association of Health Underwriter’s Hollis Roberson Award for Outstanding Dedication to the Industry.
Reid grew up in Canada, received a Health Administration degree & formed his opinions about government-run health care. In 1991, he escaped to America and worked for two health insurance carriers and two General Agencies.
As the Affordable Care Act ramped up, Reid was concerned with the high out of pocket costs and lack of control many Americans experienced. In 2009 he launched freshbenies - an engagement platform to help people control their healthcare. They combine practical tools such as telehealth, doctors online, advocacy, and consumerism savings networks.