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Medicare Advisory Group


Linda Rose Koehler

Linda Rose Koehler

Committee Member

Linda Rose Koehler has had a very diverse background in the medical and health insurance industry. She spent many years in the medical field, as an office manager for private physicians and the business office manager for the multi-specialty West Covina Medical Group. 

In 1986, Linda Rose started as a marketing representative, then promoted to account executive with Health Net in Southern California in the Inland Empire. In 1990, Linda Rose became a founding board member of Inland Empire AHU. In 1993, Linda Rose joined Foundation Health Plan as a senior account executive.

In August 1995, Linda Rose moved to Greenville, North Carolina, to join Blue Cross Blue Shield of North Carolina.  Managed care was just starting to become popular and the ‘Blues’ were recruiting those individuals that knew managed care. Linda Rose’s son, Lee, his wife and grandchildren lived in Charleston, South Carolina, so it made the move a lot easier. 

In September 2000, Linda Rose moved back to California in the Bay Area. After working for several years in the general agency arena, Linda Rose joined Farmers/Herzog Insurance Agency in January 2007. The Farmers/Herzog Insurance Agency is the largest, most profitable Farmers Agency in the US. She is the producer and manager of the health benefits department. The health benefits department represents over 100 groups, fully insured and self insured. They represent all the major health, dental, and ancillary carriers in California. Certified with Covered CA and Medicare, they also have over 200 individual clients. 

Throughout the years since 1990, Linda Rose has been very active in NAHU, in many chapters, two states, and has held numerous positions in the chapters, including being the president of the ECAHU, SVAHU, and GGAHU chapters. She is a past national awards chair. She was the 2011-2012 California AHU president. She served on the CAHU PAC Executive Board from 2008-2019. Linda Rose was the NAHU Region VIII vice president representing Alaska, Washington, Oregon, Nevada, California, and Hawaii. She represented all these states’ members on the NAHU Board of Trustees. She was the regional vice president from July 2014 through June 2018. She received four Blue Chip Region Awards, three Top Blue Chip Region awards, and the 2017 Membership Dive Champion Cup Award. Linda Rose has been in the Leading Producers Round Table and Soaring Eagle for 14 years.

In March 2019, Linda Rose moved to Greensboro, NC. Currently, Linda Rose is a member of Triad AHU and sits on the Triad Board. Also, she is a member of the NAHU Medicare Advisory Group and the NAHU Member Advisory Group for NAHU Vision 2025.  Linda Rose opened her own agency, Koehler Insurance Agency, and is marketing and working in the Medicare and individual markets. She is licensed in multiple states and Certified in Covered CA.